Everyday life, relatable photography enables us to connect on a more human level.

Human presence is always included, yet can be present in a subtle manner. Subjects can range from urban environments, to inspiring activities where Capco values or services are being represented. This imagery is preferably used when the service is relevant to the end customer or is part of a people initiatives. As a result, this imagery should be used for all human capital and consumer banking initiatives.

Principles: experience, urban, authentic, real-life, power, focus, determination